As part of a special content initiative, 12BET collaborated with some of the best influencers in Asia. Kotak Karisma from India and Peiyu from Malaysia, namely, became special guests that were treated to a once-in-a-lifetime opportunity in witnessing two world-class sports events in the United Kingdom: The All England Open Badminton Championships 2025 and the Premier League showdown between Leicester City and Manchester United.
During the trip, the guests were provided with only the best treatment, such as VIP seats at the Utilita Arena Birmingham. They shared some exclusive behind-the-scenes content, captured some of the match day’s highlights, and enjoyed a moment of meeting their followers. With these exciting moments, the guests brought fans from India and Malaysia much closer to experiencing badminton’s most iconic tournaments live.
But the experience doesn’t stop there! Kotak and Peiyu were also treated to an exciting Premier League match between Leicester City and Manchester United. At King Power Stadium, they were also able to enjoy VIP seats, so as to capture some of the biggest moments of the game. With their content, they managed to record the intensity and energy of this much-awaited football fixture.
12BET CEO Rory Anderson also joined the tour with the special guests, showcasing the 12BET’s dedication to fostering stronger connections with local markets. This also ensured the creation of engaging, sports-driven content through the brand’s meaningful collaborations with influencers.
With this short-term partnership, 12BET shows their ongoing commitment to celebrating the peoples’ love of sports across borders. Thus, elevating the fans’ experience to witnessing global events through authentic voices and unforgettable experiences.
