12BET, a leading international online gaming platform and the official partner of the YONEX All England Open, is delighted to participate in the upcoming 2025 YONEX All England Open Badminton Championships.This partnership underscores 12BET’s unwavering commitment to advancing global sports excellence and uniting the world’s best badminton talent.
Now in its 115th edition, the All England Open stands as one of the world’s most prestigious and historic sporting events, aligning with 12BET’s dedication to global athletic excellence and fan engagement. Held at the Utilita Arena Birmingham from 11 to 16 March 2025, it unites elite players from around the world in a thrilling display of skill and competition while providing 12BET a powerful platform to connect with millions of passionate fans.
Rory Anderson, spokesperson of 12BET, highlighted the significance of this partnership:
- “Our partnership with the YONEX All England Open goes beyond sponsorship—it’s about celebrating badminton’s storied history while embracing its future. We are excited to support this event’s vision of expanding its reach, engaging new communities, and delivering an electrifying experience to fans worldwide. At 12BET, we are committed to bringing the intensity of world-class badminton closer to global audiences through innovative engagement strategies and digital activations.”
Sue Storey, CEO at Badminton England, said “We know that Badminton is one of the fastest and most dynamic sports to watch live, attracting a global audience and fanatical following from all over the world. The YONEX All England Open has a long and proud history of bringing the world’s best players together to showcase the very best of the sport, and this year will be no different. With 155 matches and over 50 hours of live badminton, we’re looking forward to showcasing the world’s athletes best go head-to-head Birmingham. But none of this happens without partners, and we’re delighted to be working with 12Bet to deliver this event to a global audience in 2025 and beyond. With 12Bet’s support, we can continue to amplify this event around the world, bringing more people closer to a world-class sporting event.”
As the 2025 YONEX All England Open unfolds, 12BET is committed to enhancing the fan experience and celebrating the sport’s global spirit. Through this partnership, 12BET continues to bridge tradition and innovation, inspiring and engaging badminton fans worldwide.
