Global entertainment brand 12BET recently participated as an honorary sponsor of the 2025 Nine Emperor Gods Festival, joining hands to celebrate one of Asia’s most enduring cultural traditions, deeply rooted in communities across the region. Through this meaningful collaboration, 12BET helped bring the event to a successful close, reflecting the brand’s strong commitment to diversity, heritage, and social values.
The Nine Emperor Gods belief, symbolizing justice, loyalty, and peace, has long been revered in Malaysia, Thailand, Singapore, and beyond. This sponsorship not only demonstrates 12BET’s respect and support for traditional heritage but also underscores its dedication to corporate social responsibility, community development, and fostering meaningful cultural connections across Asia.
A 12BET spokesperson stated: “Culture is the bond that unites generations and communities. 12BET is more than an international brand — we strive to be a positive force that promotes shared values and preserves tradition. Being part of the Nine Emperor Gods Festival is both an honor and an important mission to spread positive energy within the community.”
12BET will continue to invest in public welfare initiatives and sports development, actively giving back to society through long-term action, fostering cross-sector collaboration, and contributing to a more inclusive and sustainable regional future.
